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Marketing Insights & Strategies

Practical advice and proven tactics to elevate your marketing performance

Automation
Startup founder using marketing automation dashboard on laptop with workflow and lead management visualizations
April 24, 2025
10 min read

B2B marketing automation guide for startup founders

Being a startup founder means wearing a lot of hats. Marketing automation isn't just fancy software for big companies—it's a smart way for startups to do more with less, reach the right business customers, and grow faster without burning out your team or budget.

Tracking
Data
Illustration of a person analyzing marketing data with GA4 and UTM parameters on a laptop screen
April 23, 2025
8 min read

Get clear startup marketing data now

Figuring out if your marketing actually works is tough for startups. Bad data means bad choices. Wasted money. This is about building a solid tracking system so you know what's really going on, adapt to changes like the cookie thing, and make smarter decisions.

Paid Search
Marketers analyzing paid search budget allocation and ROI metrics across multiple platforms
April 5, 2025
9 min read

How marketers are spending their money on paid search ads in 2025

The paid search landscape is shifting fast in 2025. I've watched marketers scramble to adapt their strategies as costs rise and AI transforms what's possible. Search ads still deliver results, but where companies put their money has changed dramatically since last year.

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