Hey, I'm Daniel 👋

Professionally Speaking

I'm a data-driven digital marketing consultant with over 10 years of experience helping companies grow through paid media, CRO, user acquisition, and retention. I focus on what actually drives results, boosting revenue, reducing acquisition costs, improving lifetime value, and scaling efficiently across channels.

I've managed more than $100 million in ad spend for brands like Rolex, O2, British Gas, Europcar, and SeedLegals. I've led hundreds of CRO experiments, tested just about every performance channel out there, and know how to build strategies that scale without wasting budget.

Lately, I've been using AI to automate and streamline marketing workflows, from smarter bidding and predictive analytics to creative testing and audience targeting. It lets me cut through inefficiencies and double down on what actually drives growth.

If it involves building a growth engine, turning visitors into customers, and making every marketing pound or dollar work harder, I'm all in.

And Personally?

Remember that lockdown tennis boom? Yep, I caught the bug. My ambition? Wimbledon Centre Court, obviously. My current reality? Let's just say my backhand needs... significant development. It's a work in progress! 🎾

But don't worry, I have a solid early retirement plan: coach my kid into becoming a tennis pro. I'll be the mastermind head coach, naturally, overseeing the empire and raking in the millions from the sidelines. Seems foolproof, right? 😉