Marketing Insights & Strategies
Practical advice and proven tactics to elevate your marketing performance
PPC ROI Calculator: Maximize your ad investment with accurate ROI tracking
Track and optimize your PPC campaign profitability with this ROI calculator. After managing campaigns for a decade, I've learned that understanding true ROI—not just ROAS—is the key difference between wasted ad spend and profitable growth.
Must-have PPC chrome extensions to supercharge your google ads campaigns
Discover how PPC Toolbox and other essential PPC tools Chrome extensions can automate your Google Ads workflow, saving hours and improving campaign performance based on a decade of industry experience.
How marketers are spending their money on paid search ads in 2025
The paid search landscape is shifting fast in 2025. I've watched marketers scramble to adapt their strategies as costs rise and AI transforms what's possible. Search ads still deliver results, but where companies put their money has changed dramatically since last year.
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