Daniel Popa
Digital Marketing Consultant & Growth Partner
Daniel Popa is a digital marketing consultant and trusted growth partner for startups and scaling businesses. He helps teams grow through performance marketing, paid acquisition, and conversion rate optimisation, with a focus on results that actually matter.
With over 10 years of experience and more than $100 million in ad spend under his belt, Daniel has worked with brands like Rolex, O2, British Gas, Europcar, and SeedLegals. He's known for building marketing strategies that drive real growth and for getting hands-on to make them work.
As a growth consultant and fractional marketing director, Daniel brings clarity, momentum, and senior-level expertise without the overhead of a full-time hire. He also leverages AI tools to streamline campaigns, improve efficiency, and unlock smarter ways to scale.
If you're looking to scale your startup with performance marketing and CRO, or just want a partner who knows how to grow things without wasting budget? Daniel's the one to talk to.
Expertise
Articles by Daniel Popa
Must-have PPC chrome extensions to supercharge your google ads campaigns
Discover how PPC Toolbox and other essential PPC tools Chrome extensions can automate your Google Ads workflow, saving hours and improving campaign performance based on a decade of industry experience.
How marketers are spending their money on paid search ads in 2025
The paid search landscape is shifting fast in 2025. I've watched marketers scramble to adapt their strategies as costs rise and AI transforms what's possible. Search ads still deliver results, but where companies put their money has changed dramatically since last year.
B2B marketing automation guide for startup founders
Being a startup founder means wearing a lot of hats. Marketing automation isn't just fancy software for big companies—it's a smart way for startups to do more with less, reach the right business customers, and grow faster without burning out your team or budget.
Get clear startup marketing data now
Figuring out if your marketing actually works is tough for startups. Bad data means bad choices. Wasted money. This is about building a solid tracking system so you know what's really going on, adapt to changes like the cookie thing, and make smarter decisions.