Daniel Popa
AUTHOR

Daniel Popa

Digital Marketing Consultant & Growth Partner

Daniel Popa is a digital marketing consultant and trusted growth partner for startups and scaling businesses. He helps teams grow through performance marketing, paid acquisition, and conversion rate optimisation, with a focus on results that actually matter.

With over 10 years of experience and more than $100 million in ad spend under his belt, Daniel has worked with brands like Rolex, O2, British Gas, Europcar, and SeedLegals. He's known for building marketing strategies that drive real growth and for getting hands-on to make them work.

As a growth consultant and fractional marketing director, Daniel brings clarity, momentum, and senior-level expertise without the overhead of a full-time hire. He also leverages AI tools to streamline campaigns, improve efficiency, and unlock smarter ways to scale.

If you're looking to scale your startup with performance marketing and CRO, or just want a partner who knows how to grow things without wasting budget? Daniel's the one to talk to.

Expertise

Performance MarketingGrowth StrategyPaid AcquisitionMarketing AnalyticsConversion Optimization

Articles by Daniel Popa

Marketing Automation & AI Marketing
A visual representation of the 2025 Vibe Marketing Playbook, showcasing AI-driven workflow automations for business transformation.
2025-05-26
7 min read

The 2025 Vibe Marketing Playbook: 100+ Free Workflow Automations to Transform Your Business

Unlock Vibe Marketing in 2025: A playbook with 100+ free workflow automations to transform marketing, boost efficiency, and scale your business with AI.

Marketing Automation
Marketing automation dashboard showing various metrics and workflows for startup growth
2025-05-26
9 min read

Best marketing automation for startups: scale your business without scaling your team

Discover how marketing automation can help your startup scale efficiently without increasing headcount. Learn about essential workflows, tools, and implementation strategies.

Marketing & Growth
A professional marketer working part-time with a startup team on growth strategy
2025-05-24
10 min read

How to Hire a Fractional CMO for Your Startup Without Breaking the Bank

Learn how a fractional CMO can provide strategic marketing leadership for your startup at a fraction of the cost of a full-time executive. Perfect for growth-focused founders with limited budgets.

Budgeting
A startup founder planning their marketing budget with a laptop and financial charts
2025-05-23
10 min read

How to plan your marketing budget when your tech startup has no revenue

Learn how to create an effective marketing budget for your early-stage tech startup without revenue. Discover strategies for manual outreach, community building, and smart budget allocation.

Paid Search
PPC ROI calculator with financial metrics, upward trending arrows, and marketing analytics visualizations
2025-05-17
11 min read

PPC ROI Calculator: Maximize your ad investment with accurate ROI tracking

Track and optimize your PPC campaign profitability with this ROI calculator. After managing campaigns for a decade, I've learned that understanding true ROI—not just ROAS—is the key difference between wasted ad spend and profitable growth.

Paid Search & Tools
PPC Toolbox Chrome Extension interface with Google Ads automation tools for PPC specialists
2025-05-03
8 min read

Must-have PPC chrome extensions to supercharge your google ads campaigns

Discover how PPC Toolbox and other essential PPC tools Chrome extensions can automate your Google Ads workflow, saving hours and improving campaign performance based on a decade of industry experience.