Growth & Performance Marketing Consultant
Data-Driven MarketingThat Delivers Growth
I help ambitious startups scale profitably through paid ads, conversion rate optimisation, and data-driven growth strategies.
10+
Years in Performance Marketing
$100M+
Ad Budgets Managed
300+
CRO Experiments Implemented
Trusted by companies of all sizes, from startups to established brands
Proven Track Record
Delivering measurable results for businesses across various industries
Increased revenue by 75% while reducing ad spend by 24% through the implementation of a proxy to meet minimum threshold requirements for optimal bidding strategy performance.
Reduced paid media CAC by 30% while scaling monthly lead volume by 20% by implementing a new acquisition strategy, leading to improved lead quality and conversion rates.
Increased revenue by 48% and traffic by 36% through the use of a third-party adaptive location solution. By auto-generating 68 targeted geo locations and applying precise bid adjustments, we achieved more efficient performance at a granular level.
How I Can Help Your Business
Unlike traditional consultants who just advise, I execute, optimizing paid media, fine-tuning funnels, and improving conversion rates to help startups scale efficiently.
User Acquisition & Paid Ads
I design and manage paid acquisition campaigns that convert — across Google Ads, Meta, LinkedIn, and more. This includes targeting, copy, creative input, bid strategy, testing, and scaling.
Conversion Rate Optimization (CRO)
I run smart A/B tests, landing page audits, and funnel optimizations to help you turn more clicks into customers. Because more traffic won't help if your funnel doesn't convert.
Audit & Growth Review
Not sure where your funnel's leaking or why CAC is too high? I'll audit your current performance across paid channels, landing pages, and retention efforts — and send back a clear, actionable roadmap.
Analytics & Data Strategy
If you're not measuring it, you can't grow it. I set up dashboards, define KPIs, and help you track what actually matters — so you can make smarter decisions, faster.
Fractional Marketing Leadership
Need senior-level expertise without the full-time salary? I step in as your fractional marketing director, owning growth strategy, managing performance, and driving results across your funnel.
Marketing Tools & Guides
Level up your marketing strategy with these premium resources — completely free
PPC Toolbox Extension
A powerful browser extension with essential tools for PPC specialists to optimize campaigns efficiently.
Install ExtensionCAC Calculator
Calculate and track your customer acquisition costs across different channels.
Download FreeMarketing Playbook
A comprehensive guide to optimizing your marketing channels for maximum ROI.
Download Free
Hi, I'm Daniel Popa
With over 10 years of hands-on experience helping startups and scale-ups grow through paid ads, conversion optimisation, and full-funnel strategy. I've worked with companies at every stage, from early teams with product-market fit to global brands like Rolex, O2, British Gas and Europcar,
I help businesses grow smarter, not just bigger. My approach blends performance marketing, CRO, and marketing automation to scale acquisition, boost retention, and drive revenue growth efficiently.
Now I work directly with founders and marketing leads to solve real problems and deliver measurable results
Insights From My Journal
Practical strategies and actionable advice to elevate your marketing performance
Let's Fix What's Not Working in Your Marketing
If you're tired of low conversion rates, high CAC, or ads that don't deliver, you're not alone, and you're in the right place. Let's chat about how we can turn your growth goals into a game plan that actually works.
Marketing Inner Circle
Exclusive growth tactics and performance hacks I only share with subscribers.
No fluff, just practical strategies you can implement today.