Performance Marketing Specialist

PPC Consultant Campaign Management

Transform your paid advertising performance with expert campaign management that delivers measurable results. I optimize Google Ads, Meta campaigns, and comprehensive paid media strategies that have driven 215% average ROAS improvements for businesses worldwide. Every campaign is built for sustainable growth and profitable scaling.

10+
Years in Marketing
$100M+
Ad Budgets Managed
300+
CRO Experiments
215%
Avg. ROAS Boost

Trusted by leading brands worldwide

BootsSeedLegalsRolexEuropcarBritish GasO2 TelefonicaNuffield HealthCoca-ColaLocal HeroesHive

Expert Campaign Management

Why Choose Strategic PPC Campaign Management

Most businesses waste 40-60% of their PPC budget on poorly managed campaigns. As a performance marketing specialist who's optimized over $100M in ad spend, I've seen the same critical mistakes repeated across industries. The solution isn't spending more - it's strategic campaign architecture that maximizes every dollar.

My campaign management methodology combines technical precision with business intelligence. I don't just optimize for clicks or impressions - I engineer comprehensive systems that deliver qualified leads, reduce acquisition costs, and scale profitably. Every campaign decision is backed by data analysis and aligned with your business objectives.

Working with enterprise brands like Rolex and high-growth startups has taught me that successful PPC requires both strategic thinking and tactical execution. I bring this experience to every client, whether you're spending $5K or $500K monthly. Learn more about my background and approach to understand how strategic campaign management can transform your advertising performance.

The difference isn't just in the results - it's in the systematic approach to campaign optimization that creates sustainable, long-term growth. From advanced bidding strategiesto sophisticated audience segmentation, every element is designed to maximize ROI while building competitive advantages that compound over time.

Client Success Stories

Real feedback from businesses worldwide

"Daniel brought exceptional expertise to our team. His technical skills and analytical approach helped us dramatically improve our account efficiency. The results spoke for themselves."
"Highly solution-oriented with exceptional technical skills. Daniel always delivers quality work quickly. After his audit and implementation, our performance improved drastically in just a short time."
"Daniel saved us from wasting money on campaigns that weren't delivering results. His in-depth analysis identified exactly where we were going wrong and fixed it."

Comprehensive Campaign Management Services

Full-service PPC management that covers every aspect of campaign optimization and performance improvement

Google Ads Management
Strategic Search & Display campaign optimization with advanced bidding strategies, keyword expansion, and conversion tracking. I implement Smart Bidding strategiesthat adapt to your business objectives and market conditions for maximum performance.
Meta Advertising Optimization
Facebook and Instagram campaign management focused on audience targeting, creative optimization, and conversion tracking. Advanced attribution modeling ensures accurate performance measurement across the entire customer journey from awareness to conversion.
Campaign Analytics & Reporting
Comprehensive performance analysis with custom dashboards, attribution modeling, and actionable insights. Monthly strategic reports include ROI analysis, optimization recommendations, and market opportunity identification to guide future campaign development. Explore our PPC analysis tools.
Campaign Strategy & Planning
Strategic campaign architecture designed for your specific business model and growth objectives. Includes competitive analysis, keyword research, audience development, and budget allocation strategies that maximize ROI while building sustainable competitive advantages.
Conversion Rate Optimization
Landing page optimization and user experience improvements that increase campaign conversion rates. A/B testing frameworks, heat map analysis, and conversion funnel optimization ensure every click has the highest probability of converting into valuable business outcomes.
Advanced Campaign Automation
Automated rules, bid management, and campaign optimization tools that improve efficiency and performance. Custom scripts and automation workflows reduce manual work while ensuring campaigns respond quickly to market changes and performance trends for optimal results.

Proven Campaign Management Results

Measurable improvements that directly impact your business growth and profitability

10+

Years Experience

Over a decade of experience optimizing PPC campaigns for businesses of all sizes

$100M+

Ad Budgets Managed

Successfully managed over $100 million in advertising spend across multiple platforms and industries

300+

CRO Experiments

Conducted hundreds of conversion rate optimization experiments to maximize campaign performance

215%

Avg. ROAS Boost

Average return on ad spend improvement achieved through strategic campaign optimization. Read more campaign optimization insights.

Expert PPC Consultant

Meet Your Campaign Management Specialist

With over a decade optimizing paid media campaigns for brands from Fortune 500 enterprises to high-growth startups, I bring a unique combination of technical expertise and strategic business thinking to every campaign I manage.

My approach to campaign management goes beyond basic optimization - I architect comprehensive paid media systems that scale profitably. Having managed over $100M in ad spend across diverse industries, I understand that successful PPC requires both analytical precision and creative strategic thinking.

Core Expertise

  • • Advanced Google Ads optimization
  • • Meta advertising strategies
  • • Conversion rate optimization
  • • Attribution modeling
  • • Automated bid management

Campaign Focus

  • • B2B lead generation
  • • E-commerce performance
  • • SaaS customer acquisition
  • • Professional services
  • • Multi-channel orchestration
Daniel Popa - PPC Campaign Management Consultant

Strategic Campaign Management Process

A systematic approach to campaign optimization that delivers consistent, measurable results

Campaign Audit & Strategy
Comprehensive analysis of existing campaigns, market opportunities, and competitive landscape. I develop data-driven strategies that align with your business objectives and identify the highest-impact optimization opportunities for immediate and long-term performance improvements.
Implementation & Optimization
Strategic campaign restructuring, advanced targeting setup, and conversion tracking implementation. Every change is tested, measured, and refined based on performance data to ensure optimal results while maintaining campaign stability and predictable growth.
Scaling & Performance Growth
Systematic campaign expansion and performance optimization based on proven successful elements. Intelligent budget allocation, audience expansion, and market opportunity development that maintains profitability while driving sustainable business growth and market share expansion.

PPC Campaign Management Excellence Worldwide

I help businesses worldwide leverage comprehensive campaign management strategies for both local opportunities and global growth potential.

Global Market Intelligence

Deep understanding of market dynamics across different regions, platform behaviors, and audience characteristics that impact campaign performance worldwide.

Direct Partnership Approach

Work directly with me, not junior team members. Get senior-level strategic thinking and hands-on campaign execution for your business goals.

Scaling Expertise

Proven experience helping businesses scale campaigns internationally, with strategies that maintain efficiency while expanding reach and market penetration.

Master Advanced Campaign Management

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Ready to Transform Your PPC Campaign Performance?

Let's discuss how strategic campaign management can improve your ROI, reduce costs, and scale your business profitably.

Frequently Asked Questions

Common questions about PPC campaign management and optimization services